Sera Helsinki founder Anna Suoheimo conceived this graphic wool rug by combining the centuries-old artisanal roots of Ethiopian rug craftsmanship with an affection for nature and wilderness cultivated in her native Finland. Unique and versatile, the Kuura’s striking grid lines make for an assured choice. Handmade to order from 50% cotton and 50% pure wool with natural lanolin, which repels stains and dirt.