Are you a designer? Join our Trade program.
a man sitting on a porch with his legs crossed

Alfredo Paredes Studio

New York, NY, US

Alfredo Paredes is an industry veteran who spent over 30 years creating environments, experiences, and products at Ralph Lauren—now in his own design studio he is offering these services to private clients.

Book a consultation
a kitchen with wooden cabinets and marble counter tops
a living room filled with furniture and a wooden ceiling
a dining room with a large wooden table surrounded by chairs
a black and white bathroom with a double sink
a bedroom with a bed and a chair in it
a dining room with a table and chairs
a living room filled with furniture and a fire place
a living room filled with furniture and large windows
a dining room with a large painting on the wall
a kitchen with a stove top oven sitting next to a window
a living room with a chair and a picture on the wall
a living room filled with furniture and a large window
a bathroom with a sink and a mirror
a bathroom with a claw foot tub and a large mirror
a living room filled with furniture and lots of windows
a dining room with a table and chairs
a living room with a lot of furniture in it
a dining room with a table and chairs
a kitchen filled with lots of white cupboards
a bedroom with a bed and a chair
a bedroom with a bed, a chair and a window
a teddy bear sitting on top of a bed in a bedroom
a bathroom with green walls and a white toilet
a living room filled with furniture and a wooden ceiling
a living room filled with furniture and a fire place
a kitchen counter with bottles of wine and glasses on it
a bunk bed in a room with wooden walls
a dining room with a table and chairs
a living room filled with furniture and a wooden table
a living room filled with furniture and a painting on the wall

About

Paredes knows how to harness design to tell a story and to create an entire world in a single project—be it a room, residence, store, restaurant, or a hotel—to bring exceptional experiences to life for clients in search of the extraordinary.

All of Paredes’ work has been at the most elevated level. Paredes is an industry veteran who spent 33 years creating environments, experiences, and products at Ralph Lauren, most recently in the role of Executive Vice President and Chief Creative Officer. It was there that Paredes as head of both Global Store Design and Architecture was the creative force behind all the Ralph Lauren stores and restaurants worldwide. He was also responsible for the inception of the famed visuals of the flagship Madison Avenue store windows and the conception and design of the now legendary Polo Bar in Manhattan.

His wide range of expertise and skill also had him at the helm of the Ralph Lauren Home Design Studio, which will serve his own firm well as it expands the Alfredo Paredes furniture line to fabric, rugs and home accessories. He’s a graduate of the Art Institute in Atlanta.

Parades believes that good design has the power to transport you to other places and other states of mind. His mission is to create extraordinary environments and unforgettable memorable experiences.

Alfredo Paredes Studio

can advise on
Furniture and home decor selection and placement
Floor plan layout
Stores and brands to consider
Styling (surfaces, sofas, beds, walls etc.)
Paint/wall treatments and drapery/window treatments
Cabinetry and built-ins
Fixtures, finishes and trims
Exterior design
Career advice for aspiring designers
Guidance / second opinion for professional designers

Why a 1:1 Consultation?

Whether your project is a gut renovation or a room in need of a refresh, Alfredo Paredes Studio can guide you in creating a fully-realized space that you'll love living in.

You can show your space over video, put together a presentation with photos and/or links to walk through over screen-share, or simply chat and take notes. The time is yours to use however is most helpful for you.

The countless decisions of home design tend to be time-consuming and costly. Booking an Expert consultation makes the process easier – and more fun!

FAQ


How does a consultation work?

How do I prepare for my consultation?

How do I show the Expert my space?

How much can I accomplish in a consultation?

What timezone are consultations displayed in?

How does The Expert differ from e-design?

What type of product recommendations will I receive during my consultation?

Can I access "trade-only" products after a consultation?

What if none of the available dates/times work for me?

How to participate

Book a Consultation

Select a time/date and book your consultation. You'll be asked to summarize what you'd like to discuss with your Expert.

Download Zoom

Download Zoom for free on a desktop, tablet or mobile device. After booking, you'll receive an email with a link and details on how to join.

Join the video call

Get personalized advice, support and guidance from a top Expert!